In order to maximize the utility of the Advanced Reporting Suite, you need to implement tracking values in your URLs. If you do not use affiliate tracking, you will lose much of the utility provided by the reports. By default, MemberMouse uses affid and sid as the keywords that are used to query data to generate reports. Keep in mind you can customize these keywords to be whatever you want them to be by going to Affiliate Settings > Tracking Settings in the MemberMouse plugin.

Read this article to see an explanation for all reports.

The Term Affiliate Is Used Broadly To Mean Traffic Source

Customer Value reporting can be used to measure the worth of a customer that is acquired in many different ways. The word affiliate and the tracking parameter affid is meant to imply the source of the visitor. It should not be interpreted in the strict sense of the word. For instance, if you're purchasing Google AdWords, 'google' might be the value you place in the URL. For example: affid=google

In this sense, Google is not one of your affiliates, but they are a paid traffic source, and you most surely want to analyze the value of those customers.

MemberMouse has a built-in two-tier affiliate tracking system which means that for each order placed you can track an affiliate ID and sub-affiliate ID. You can drill down on the affiliate in the Customer Value report to see the data by affiliate ID. This is useful for tracking different ads in Google AdWords, or different banners, links, for a given traffic source.

Any page on your membership site can be used as the landing page for affiliate links. No matter which page a prospect is sent to, as long as you pass the affiliate information correctly in the URL, MemberMouse will recognize it and store it so that when the prospect makes a purchase the affiliate can be credited with a referral.

How To Use Affiliate Tracking Links

Creating an affiliate link is simple. Assume that the URL of the landing page for the affiliate link is and assume that the affiliate ID is demoaffiliate and the sub-affiliate ID is banner1.

We would construct the affiliate link as follows:

You do not need to create the affiliate ID or the sub ID anywhere in the system. Simply appending them to the URL is all you need to do. Please make sure to be consistent with your affiliate IDs and sub IDs, to maximize the accuracy of your reports.