Reports Available In The Basic Reporting Suite (Available with all plans)


Member Profile                               
Total Members
The Total Members represents the total number of members in the system, both free and paid.

Retention
The Retention Rate represents the average length of time that someone remains an active member.

Average Customer Value
This field represents the average value of a member across all membership levels and time.

Engagement
The Engagement represents the average number of pages a member visits per day.

New Members
The New Members report is a graph that displays how many members have joined according to
membership level, for the given date range. Counts can be grouped by day, week or month. This 
report is useful to see overall membership trends.
Revenue Total Revenue
This represents the total revenue generated for the given date range. It does not exclude
refunded products.

Retention Rate
Retention rate is calculated by MemberMouse as the inverse of churn. This figure represents the percentage of members who remain active on a month-to-month basis. The figure is normalized to a 30day frame in order to help you think about retention in approximate calendar months, which is the normal way of discussing and analyzing retention.

Avg. Daily Revenue
This represents the average daily revenue generated for the given date range.

Avg. Monthly Revenue
This represents the average monthly revenue generated for the given date range.


Reports Available In The Advanced Reporting Suite (Available with Advanced plans and above)



Dashboard Metrics - This contains all the reports found in the Basic Reporting Suite
I. MEMBER PROFILE
Total Members
The Total Members represents the total number of members in the system, both free and paid.

Retention
The Retention Rate represents the average length of time that someone remains an active member.

Average Customer Value
This field represents the average value of a member across all membership levels and time.

Engagement
The Engagement represents the average number of pages a member visits per day.

II. NEW MEMBERS
The New Members report is a graph that displays how many members have joined according to
membership level, for the given date range. Counts can be grouped by day, week or month. This
report is useful to see overall membership trends.

III. REVENUE
Total Revenue
This represents the total revenue generated for the given date range. It does not exclude
refunded products.

Retention Rate
Retention rate is calculated by MemberMouse as the inverse of churn. This figure represents the percentage of members who remain active on a month-to-month basis. The figure is normalized to a 30day frame in order to help you think about retention in approximate calendar months, which is the normal way of discussing and analyzing retention.

Avg. Daily Revenue
This represents the average daily revenue generated for the given date range.

Avg. Monthly Revenue
This represents the average monthly revenue generated for the given date range.

Member Count The Member Count report displays how many members have joined according to membership level, for the given date range. Counts can be grouped by day, week, month, or year. This report is useful to see overall membership trends.
Membership Sales The Membership Sales report displays how much revenue was generated according to membership level, for the given date range. The report also includes the option to include or exclude rebill revenue, otherwise known as continuity or "back-end" revenue.

Excluding rebill revenue is useful because it allows you to see how much money is being generated without taking recurring revenue into account, which can then be compared against monthly advertising spend to get a sense of how quickly the business is making or losing money acquiring new customers.
Product Sales The Product Sales report displays how much revenue was generated according to product, for the given date range. This report includes a count of how many products were sold, and the ability to include or exclude rebill revenue, otherwise known as continuity or "back-end" revenue. It also adjusts for refunded products. Products may be associated with membership levels, bundles, or stand-alone products.
Customer Value The Customer Value report displays the average customer value by affiliate or by membership level, for the given date range. Each affiliate can be further analyzed by clicking on the affiliate ID, which will then show a list of sub-affiliate IDs associated with that affiliate, if any exist.

This report shows how much money is spent by customers according to several arbitrary milestones. The first being Day 0, and the last being Day 720, in a customer's lifetime. Traditional direct response analysis instructs us to look at Days 30, 60, and 90, to asses how much a customer is worth after several months of retention.

This report will help you judge which sources of customers are the most valuable, and how much money you should spend acquiring a customer. This report should be used after several months of data has been generated, ideally, a long enough period of time to approximate the retention duration of an average customer
Quick Average The Quick Average report is similar to the Customer Value report, but here, revenue for the given date range is simply divided by the number of customers for the period.

This report is useful if you would like to get a sense of what you Customer Value is, but do not yet have enough data to look back in time, which is the primary utility of the Customer Value report.

This report will generally provide conservative estimates, since it does not take future payments into account that would occur after the end date. Regardless, it will help you get an idea of how much each source of customers is worth relative to other sources (also known as affiliates or channels)
Compare Levels The Compare Levels report allows you to compare the performance of membership levels against each other. This report is useful to help you understand which membership levels are popular, and how they are performing relative to each other.
Payment Service The Payment Service report allows you to see how much revenue is being generated by each payment service currently being utilized on your MemberMouse site.
Channel Sales The Channel Sales report allows you to see the total value of each affiliate ID being tracked by MemberMouse, for the given date range.

Knowing how much revenue has been generated in total by a given channel (also known as an affiliate) is useful since it allows you to compare this value against advertising costs or affiliate payments associated with that channel. If you are spending $1,000 per month on a given channel, this report will help tell you if that money is well spent.