Upselling is a sales strategy where the seller will provide opportunities to purchase related products or services, often for the sole purpose of making a larger sale. In MemberMouse you can create upsell offers using product specific confirmation pages or the
[MM_Order_Decision] SmartTags to display the upsell offer to members in a targeted way.
Product-Specific Confirmation Pages
The Confirmation Core Page is where a user is directed after they've made a purchase. There is one default confirmation core page and you can also Create Product-Specific Confirmation Pages related to the product just purchased. Knowing this we can create several confirmation pages to display upsell offers for any product.
Order Decision SmartTag
The second way we can create an upsell is with the
[MM_Order_Decision] SmartTag. This tag is used to show or hide content based on attributes associated with the current order. Knowing that, we can create a SmartTag to show us information about a special offer on product B if product A is being purchased.
Here's an example:
Why stick to a Silver Membership? Upgrade to gold for $10 more!
<a href="[MM_Purchase_Link productId='2']">Buy Now</a>